Domain Management

Domain management is a little known but frequently discussed topic, associated with arcane terms such as name servers, forwarding, mirroring, locking and all manner of other odd contrivances. The basic operations of domain management services is almost exactly the same today as it was in the early days on the internet, in so far as the user or web master contacts the domain name service and requests a domain name of his or her choice. Once the domain name is purchased and set up, the web master can establish a web site on the web host provider of his choice, at any IP address, and then simply point the domain name at the IP address and internet surfers will be able to locate the web site that the web master has created and linked to.

But the inner workings of domain management remain a mystery to the uninitiated. The idea of configuring name servers, adjusting forwarding options, mirroring and locking the web master's domain is a lot to take in. It is first necessary to understand the basic concepts behind domain management.

First and foremost, domain management is a service provided by multiple companies across the web, which issue a particular web site name, called a domain name, that shows up in the URL bar of any surfers visiting the web masters domain. When the web master contracts the domain management company, the day to day work of running the domain management effort itself is taken out of the web master's hands, and he or she no longer has to concern them selves with the process of domain management, as it is all taken care of by the domain management company.

This isn't to say that the web masters are no longer able to make changes to the settings and features of the domain management process. The web master can make choices involving things like the name server, the server that actually points the way from the raw IP address to the domain name, providing a bridge for web surfers to travel from by typing the name of the domain in the URL bar and finding the actual physical site.

Other options include mirroring, the practice of storing duplicate content in another area, to be utilized as a type of back up content, forwarding, in the event that the content has moved from the original IP address to a new, as yet undocumented IP address and locking, which basically locks the domain into service.

Taking an active interest in domain management is a wise choice for any web master, as the myriad choices and options involved in the management of the selected domain can make or break the web master's promotion efforts. Once the domain is set and every thing seems to be working, meaning that traffic is landing on the web site that the domain management service is contracted to point to, many web masters simply dismiss the day to day operations of the domain management company.

The wisest course of action is to constantly monitor the domain management effort for ways to improve the effectiveness of the service. Constant vigilance on the part of the web master will always pay off in the long run.

Domain Names and Search Engine Ranking

Does the length of your website's domain name registration affect search engine optimization and results?

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name's expiration date might help your search engine rankings, keep in mind that this may be only a small victory when it comes to search engine rankings.

Its good business sense to register a domain for at least 10 years. You don’t want to deal with the process annual process of renewing them every year. It’s best to obtain the domain names that you want to keep for a while and renew then on a 5 to 10 year plan.

If your domain name expires, there's a good chance that someone will register your domain name immediately after it expires. If, for whatever reason, you don't renew your domain name, someone watching a 'watch list' of expiring domain names will try to capitalize on the online business that you've built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won't expire for a while, and it won't be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year.

Yes, you can lose critical positioning in the search engines if you don’t reregister your domain name in time. You may have to start the SEO process all over again!

Optimizing Your Site with SEO

Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site - This step includes adding optimized content to all pages in the website.

Step 2: Add tags - Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A, Website statistics monitoring and conversion tracking There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

Web Hosting

A web hosting service provides a service that allows individuals and businesses to post web pages to the internet. A web hosting service provider sells or for free (with advertisements on the web page) is a business that provides the servers and technologies to view web-sites on the internet.

Web hosting services are services that customers can utilize after they have purchased monthly dial up or broadband services that allow them access to the internet. Web hosting services use hosting and client architecture to load content to the server so web pages and information can be viewed on the internet in its original HTML format.

A web hosting company will offer clients access to a server that will provide the clients’ content to individuals on the World Wide Web after they make a URL or domain name request. To view pages on the web, you must have a web browser, such as Microsoft Internet Explorer or Netscape Navigator to request the web page from the server after you have purchased internet access.

Web sites are pages that are stored on a computer called a server. The server is a part of a network of computers on the internet or World Wide Web that allows users of the internet to reach your site anywhere in the world at anytime. The internet is open 24 hours, seven days a week around the clock.

Host computers are configured so that when your URL or domain name is typed in, the address will use a pointer routine (look for the address from terminal to terminal) until it reaches the computer that hosts your web-site. Then, if all is okay, your web site should display itself on the users screen.

Hosting companies require that you buy your URL or domain name first before you purchase hosting services. Most hosting companies have a package that will allow you to buy the domain name and hosting at the same time.

Advantage with STIFX

• Online & telephone access to UK, US and European equities and options exchanges
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